Designated Broker Credentials

Seller Representative Specialist

    The SRS Designation elevates professional standards, enhances individual performance, and recognizes real estate professionals who demonstrate the knowledge and skills essential in professionally and ethically representing sellers. 

    The Seller Representative Specialist (SRS) Designation was created in 2006 by three recipients of the National Association of REALTORS® Distinguished Service Award:  Bruce Aydt, Adorna O. Carroll, and Steve Casper. On January 2, 2014, the SRS Designation became a wholly-owned division of the Real Estate Business Institute (then known as the CRB Council) and furthers the Institute’s mission of being the leader and preferred partner in providing REALTORS® with the knowledge, information, tools, and resources to maximize the success and profitability of their business.

     The SRS is now recognized by the National Association of REALTORS® as an official designation, and current SRS designees will also be recognized as real estate professionals who adhere to the REALTOR® Code of Ethics, the highest ethical standards in the industry.

     The Real Estate Business Institute (REBI) is an affiliate of the National Association of REALTORS®. This has included expanding our portfolio of offerings to the REALTOR® community. The outstanding credentials are rooted in exceptional learning experiences with practical course content to improve your business operations, impact profitability and raise the bar on professional development – whether or not you are an agent, broker, manager, or team leader.

Senior Real Estate Specialist (SRES)

Over the age of 50 and considering selling the family home? You need a REALTOR® with senior experience, knowledge and marketing savvy. Those qualities, along with a special knowledge of managing the sale of a home for those over the age of 50, are what SRES® designees can bring to your next real estate transaction. SRES® designees are certified senior specialists and astute to the financial and emotional challenges senior clients face when they sell a long-held family home. SRES® designees not only can create a customized approach to marketing and selling your property, but they also can work with you to explore your housing options to ensure that your next home best serves your current and future needs. Such certified specialists, like Norma Dowling, have specific knowledge about everything from reverse mortgages and the importance of universal design to the uses of pensions, 401k accounts, and IRAs in real estate transactions.They'll also help you steer clear of loan schemes and scams that victimize aged 50+ borrowers. And when you need help from other professionals, SRES® designees can tap their network and put you in touch with qualified home inspectors, movers, attorneys, CPAs and other experts. SRES® designees have all the resources and knowledge to simplify the transaction and eliminate the anxiety of selling your home.


Are you in need of an SRES?